Black hat techniques, carelessness and more; there are a number of reasons for your escort website getting hit by Google penalty. Most experienced adult website SEO services provider ensure to avoid committing the common mistakes that land a site into the Google penalty trouble. Let's take a closer look at these common mistakes.
Linking at Random – Its common for businesses to establish relationships with other businesses. In an endeavor to fetch more traffic, you may go for creating links & linking with other businesses. Such link trade may prove to be harmful for your website as well as for the one whom your site links to.
For example, if a website places a footer link to your website, your website may get tonnes of links; however, it may become problematic later, even attracting a Google penalty if your website has some harmful backlinks. In such a case, the only solution would be to remove the footer link.
Affiliate Linking – It has been rightly said that affiliate linking can either save SEO or drown it. Normally, firms can engage in affiliate linking without fearing for penalty as these are spam free. However, if this is done without any proper planning, results that follow may be hurting. You must be aware of the safe methods for conducting affiliate linking, take a look below -
Influencer Outreach – Being a powerful SEO strategy, influencer outreach works well at times. In this, you find & then reach out the major influencer of your niche with the motive of getting better link juice, audience besides other advantages. However, if a low-authority niche is being targeted, the backlinks may compromise the website.
So, the link value from such influencers may actually ruin your website's SEO. To be on the safer side, you need to pick your targets very carefully while running such a campaign. However, when left with no option other than to pitch a low authority niche, you must follow tips given below -
Linking at Random – Its common for businesses to establish relationships with other businesses. In an endeavor to fetch more traffic, you may go for creating links & linking with other businesses. Such link trade may prove to be harmful for your website as well as for the one whom your site links to.
For example, if a website places a footer link to your website, your website may get tonnes of links; however, it may become problematic later, even attracting a Google penalty if your website has some harmful backlinks. In such a case, the only solution would be to remove the footer link.
Affiliate Linking – It has been rightly said that affiliate linking can either save SEO or drown it. Normally, firms can engage in affiliate linking without fearing for penalty as these are spam free. However, if this is done without any proper planning, results that follow may be hurting. You must be aware of the safe methods for conducting affiliate linking, take a look below -
- For conducting 100% of the affiliate program, ensure using a reliable affiliate relationship provider.
- For large affiliate providers, you need to have a dedicated landing page
- For maintaining your site's integrity, keep testing all your affiliate links on a routine basis. If any broken links are detected, create a permanent redirect.
Influencer Outreach – Being a powerful SEO strategy, influencer outreach works well at times. In this, you find & then reach out the major influencer of your niche with the motive of getting better link juice, audience besides other advantages. However, if a low-authority niche is being targeted, the backlinks may compromise the website.
So, the link value from such influencers may actually ruin your website's SEO. To be on the safer side, you need to pick your targets very carefully while running such a campaign. However, when left with no option other than to pitch a low authority niche, you must follow tips given below -
- Tell influencers to employ no-follow links
- Create a particular landing page for influencer outreach.
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