Ever since Google has started rolling its updates, several finer aspects related to adult SEO have changed. What used to provide good & favorable results earlier may now cause damage to your adult online marketing efforts in the current time. There are a number of misconceptions about adult SEO that need to be discussed. Let's take a look at them in detail -
1. Rankings Matter the Most – Rankings hold not much significance unless they direct you to some other more crucial metrics. Its leads, sales, traffic and profits that actually matters. Just like humans are dependent on food, the sustainability & growth of a business are moreover dependent on profits. You should never ignore rankings but only focusing on these can divert you from your real goal. Rather than concentrating on the rankings, you need to focus on your most profitable products/ services, modifying your website via conversion rate optimization, ways to optimizing your website for executing your keyword strategy etc.
2. Google Prefers Content – “More is the content on your adult site, better are the chances of your website becoming popular”; this saying is moreover irrelevant as Google actually prefers quality content only. High quality content in small amount is more effective than bad quality content in large volumes. Better quality content provides value to users and is thus shared on social media and also linked by other sites.
3. Ranking for Top Keywords – Conventional SEO practices focus on the concept of golden keywords for generating maximum traffic. For example, you have been number one for a keyword “India SEO” but after some time stopped focusing on this keyword when you found that that keyword accounted for not more than 3% of the your combined search traffic. Optimizing for long tail phrases like “hire SEO company in India” will prove to be more effective compared to a short one as such long phrases are specifically to what the user is looking for.
4. Maximum Links are an Advantage – Just like is the case with content, its the quality of inbound links that matters rather than the quantity. Bad quality links may only bring damaged rankings or even a Google penalty. So, natural link building must be the priority.
5. SEO Can be Effective & Affordable – Spending less than $2000 every month on SEO may not bring expected results for your business. Better results are visible only when you either spend more than this amount or work exhaustively on this with your in-house team.
2. Google Prefers Content – “More is the content on your adult site, better are the chances of your website becoming popular”; this saying is moreover irrelevant as Google actually prefers quality content only. High quality content in small amount is more effective than bad quality content in large volumes. Better quality content provides value to users and is thus shared on social media and also linked by other sites.
3. Ranking for Top Keywords – Conventional SEO practices focus on the concept of golden keywords for generating maximum traffic. For example, you have been number one for a keyword “India SEO” but after some time stopped focusing on this keyword when you found that that keyword accounted for not more than 3% of the your combined search traffic. Optimizing for long tail phrases like “hire SEO company in India” will prove to be more effective compared to a short one as such long phrases are specifically to what the user is looking for.
4. Maximum Links are an Advantage – Just like is the case with content, its the quality of inbound links that matters rather than the quantity. Bad quality links may only bring damaged rankings or even a Google penalty. So, natural link building must be the priority.
5. SEO Can be Effective & Affordable – Spending less than $2000 every month on SEO may not bring expected results for your business. Better results are visible only when you either spend more than this amount or work exhaustively on this with your in-house team.
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