Over the years, the adult website SEO trends have seen a shift from the traditional approach to a newer, more practical approach. Many SEO practices prevalent in the past are no longer valid/effective at present; link building can be called one of them. Link building is not completely obsolete as links do have the heaviest impact on ranking algorithms; however, there are several risks related to link building that most marketers engaged in adult website promotion are now well-aware of. There are more crucial factors that need more importance for effective adult website SEO. Let’s take a look at the same -
Mobile Optimization - Mobile searches have fast outnumbered the searched made via desktops. Especially, post Google’s Mobilegeddon update, it has become a must now to have a website that is mobile compatible. Also, ensure your website is responsive so that users can access it anytime irrespective if the device they use. Low search visibility would be a sure-shot result for your adult website if you don’t maintain it mobile-friendly.
Informative Content - Every page of your website should contain content that users find easier to understand. If descriptive, accurate content is missing, visitors may feel puzzled and may move on to another website. Whether its your site’s Home page, About us page or Contact Us page, information must be systematically organized to make out a clear meaning.
Navigation Optimization - Ensure that your website’s navigation allows users to easily find the info they need without experiencing much trouble. It can be done best by effective grouping of your website’s pages in a single, minimalist navigation bar, while keeping core headings descriptive. Providing a search bar and allowing deep interlinking of content will keep all pages of your website a few clicks away from the users.
Brand Mentions - The effect of quality links pointing to your domain is almost similar to that of various mentions of your brand throughout the web. There is minimal or almost nil risk of penalty with brand mentions as these pass authority based on what source holds the brand mention as well as its context. You can devise a solid brand mention strategy for the same.
Mobile Optimization - Mobile searches have fast outnumbered the searched made via desktops. Especially, post Google’s Mobilegeddon update, it has become a must now to have a website that is mobile compatible. Also, ensure your website is responsive so that users can access it anytime irrespective if the device they use. Low search visibility would be a sure-shot result for your adult website if you don’t maintain it mobile-friendly.
Informative Content - Every page of your website should contain content that users find easier to understand. If descriptive, accurate content is missing, visitors may feel puzzled and may move on to another website. Whether its your site’s Home page, About us page or Contact Us page, information must be systematically organized to make out a clear meaning.
Navigation Optimization - Ensure that your website’s navigation allows users to easily find the info they need without experiencing much trouble. It can be done best by effective grouping of your website’s pages in a single, minimalist navigation bar, while keeping core headings descriptive. Providing a search bar and allowing deep interlinking of content will keep all pages of your website a few clicks away from the users.
Brand Mentions - The effect of quality links pointing to your domain is almost similar to that of various mentions of your brand throughout the web. There is minimal or almost nil risk of penalty with brand mentions as these pass authority based on what source holds the brand mention as well as its context. You can devise a solid brand mention strategy for the same.
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